Data Privacy Statement

(As of: 27/03/2020)


Gebr. Becker GmbH, Hölker Feld 29-31, D-42279 Wuppertal (hereinafter only referred to as “BECKER”) is the operator of the website


and in the following data privacy statement we would like to inform you to which extent data is collected when you use our websites, and for which purpose this data is used.

Furthermore, BECKER would like to point out which rights you are entitled to in this context.


(1) Responsibility for the processing of your personal data

BECKER is responsible for compliance with the provisions of the European General Data Protection Regulation (GDPR) as the controller within the meaning of the GDPR. Our data protection practice is consistent with the BDSG (Federal Data Protection Act) and other applicable data protection regulations.


(2) What is personal data?

Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable when he/she can be directly or indirectly identified, in particular through allocation of identifying information, such as name, code number, site data, online code, or one or more specific features which are a characterisation of the physical, physiological, genetic, psychic, economic, cultural or social identity of this natural person.


(3) Legal basis for processing personal data

Insofar as we obtain the consent of the data subject for processing operations, the effective consent serves as the legal basis for the processing of personal data in the sense of data protection law. When processing personal data which is required for fulfilment of a contract to which the data subject is a party, the conclusion of the relevant contract is considered the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures. Insofar as the processing of personal data is required to fulfil a legal obligation that our company is subject to, this may also serve as a legal basis in the sense of data protection law. In the event that vital interests of the data subject or another natural person require the processing of personal data, this too can serve as a legal basis in the sense of data protection law. Furthermore, processing may be necessary for maintaining justified interests of our company or of a third party, provided, however, those interests are not opposed by predominant basic rights and basic freedoms of the data subject. Insofar as the processing takes place on the basis of legitimate interests, we will point this out in due course.


(4) Data processing when you visit our website

When you visit our web pages, for the purpose of system security, the web servers store seven days by default and temporarily the connection data of the requesting computer, the web pages you visit, the date and duration of the visit, the recognition data of the browser and operating system type used as well as the website from which you visit us in log files.

This data set consists of:

  • Date and time of access
  • IP address of the requested computer
  • Name and URL of the accessed file
  • Website from which access occurs (referrer URL)
  • The browsers used and possibly the operating system

The above-mentioned data is processed by us for the following purposes:

  • Ensuring a smooth connection to the website.
  • Ensuring convenient use of our website.
  • Evaluation of the system security and stability as well as
  • for further administrative purposes.

The legal basis for data processing is our legitimate interest. Our legitimate interest follows from the data collection purposes listed above. In no case do we use the collected data for the purpose of drawing conclusions about you. If there are any exceptions, they will be described below. The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Hence, the user has not possibility to object.


(5) Data processing upon registration in the BECKER SHOP

It is possible to register as a customer in the BECKER shop. When doing so, a password-protected customer account is created. Which data is concerned, can be seen in the input mask, which is filled in during the registration process. This data is used exclusively for internal permanent storage of your personal data in a password-protected customer account. The IP address, the date and the time of the registration are stored.

Furthermore, a check is made as to whether the customer is not a consumer. This check is intended to exclude consumers because the platform is aimed exclusively at B2B customers. The legal basis for this data processing is Article 6 (1) (b) GDPR


(6) Additional data processing

Furthermore, data is collected, which you explicitly provide us with. For example, during individual customer contact via e-mail, telephone or on the platform, if you use the possibility to enter data (such as login registration, booking mask, request forms, chat). The type of data which is collected will be communicated to you before the respective process, if this is not indicated by the nature of the pending process (e.g. name and password during login registration or in the "User data” mask: Telephone and e-mail).

Furthermore, usage data is collected which you leave behind when using the platform (after an item search) and/or the respective Internet provider discloses when using the platform and/or usage data generated by e-tracking. Usage data may include personal or company-related data or allow conclusions about them.

Without your registration or without your login, anonymous usage data, such as which browser type and operating system you use and which pages you have visited on the website, will be transmitted by your browser when you access the platform. The data obtained is not used to identify you or your company.

The usage data is automatically stored in server log files. They are used to make the handling of the platform functions more appealing and to ensure and improve the platform’s performance.

This constitutes a legitimate interest for us and thus follows from the legal basis of Art. 6 (1) (f) GDPR.


(7) Data processing for advertising purposes

Data processing for advertising purposes generally constitutes a legitimate interest for BECKER in accordance with Article 6 (1) (f) GDPR.

Furthermore, the data processing takes place under the conditions of Art. 7 (3) UWG (German Law Against Unfair Competition).

You have a right to object against data processing for advertising purposes for the respective communication channel at any time and free of charge with effect for the future. Due to the objection, the affected contact address for the respective communication channel is blocked for further data processing for advertising purposes. The objection can be submitted by e-mail or by post to the specified contact address.


(9) Website analysis / tracking

We use so-called cookies in some areas of our website, for example, in order to recognise the preferences of the visitors and to be able to optimally design the website accordingly. This allows for easier navigation and a high degree of user-friendliness of a web page, for example, when selecting the language. Cookies also help us identify particularly popular areas of our website. Cookies are small files that are stored on a visitor’s hard disk. They make it possible to keep information for a certain period of time and to identify the visitor's computer. Insofar as the use of cookies constitutes the processing of personal data, the use of cookies is based on the legal basis of Art. 6 (1) (f) GDPR. We use permanent cookies for better user guidance and an individual service presentation. We also use so-called session cookies, which are automatically deleted when you close your browser. You can set your browser so that it informs you about the placement of cookies. This makes the use of cookies transparent for you. Important: If you completely exclude the use of cookies, you may not be able to use individual functions of our website. We use the following cookie categories on our website:

Essential cookies: These cookies are necessary for you to be able to navigate the website and use its functions, for example, when accessing password-protected areas (e.g. user account). Without these cookies, we will not be able to provide you with certain services requested by you. We use essential cookies to uniquely identify registered users so that they are recognised during their stay and when visiting the site again.

Functionality/personalisation cookies: These cookies allow websites to remember a past visitor's details in order to provide optimised, personalised features. A website can thus be presented in the language that suits you.

Google Analytics: In order to design our website in accordance with customer requirements, we create pseudonymised usage profiles by means of Google Analytics as long as you have agreed to the evaluation. Google Analytics uses cookies, i.e. text files that are stored on your computer and allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. As we have activated IP anonymisation on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and only be shortened there. Google will use this information to evaluate your use of the website for us, to compile reports on website activities and to provide us with other services related to website activity and internet usage. You can object to the creation of pseudonymised usage profiles at any time. There are several ways to do this:

1.) One way to object to a web analysis through Google Analytics is to set an opt-out cookie that instructs Google not to store or use your data for web analysis purposes. Please note that with this solution the web analysis will only be discontinued as long as the op-out cookie is stored by the browser. If you want to set the opt-out cookie now, please click here.

2.) You can also prevent the storage of the cookies used for profile creation by setting your browser software accordingly.

3.) Depending on the browser used, you have the option of installing a browser plug-in that prevents tracking. To do this, please click here and install the browser plug-in available there.

4.) You contradict the pop-up message, which opens automatically when you visit our website.

Information is collected about your activities on this website (e.g. surfing behaviour, visited subpages of the website). All usage data is stored using a pseudonym, so that a personal identification is basically ruled out. In general, you can prevent the storage of cookies on your hard disk by selecting "Do not accept cookies" in your browser settings. You can also set your browser so that it asks you if you agree before you set cookies. Finally, you can delete cookies that have been set at any time. To learn how this works in detail, please refer to the help pages of your browser. If you do not accept cookies, this may result in functional restrictions of the website in individual cases. Please note that in the event of cookies being deleted, you may need to reactivate opt-out cookies that have been set.

Adobe Typekit Web Fonts: In order to ensure the uniform depiction of certain fonts, our website uses fonts called Adobe Typekit Web Fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe). When you access pages of our website, your browser will automatically load the required fonts directly from the Adobe site to be able to display them correctly on your device. As a result, your browser will establish a connection with Adobe’s servers in the United States. Hence, Adobe learns that your IP address was used to access our website. According to the information provided by Adobe, no cookies will be stored in conjunction with the provision of the fonts. Adobe is in possession of a certification in accordance with the EU-US Privacy Shield. The Privacy Shield is a compact ratified between the United States of America and the European Union, aiming to warrant compliance with European Data Protection Standards. For more information, please follow this link:
The use of Adobe Typekit Web Fonts is necessary to ensure the uniform presentation of fonts on our website. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR. For more information about Adobe Typekit Web Fonts, please read the policies under: Adobe’s Data Privacy Declaration may be reviewed under:

Livezilla chat function: This website uses a live chat from Livezilla GmbH. The chat uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Livezilla server and stored there. Livezilla will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Livezilla will also transfer this information to third parties if required by law or if third parties process this data on behalf of Livezilla. Livezilla will never link your IP address with other data. You can prevent the installation of cookies by setting your browser software accordingly; however, please be aware that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Livezilla in the manner described above and for the purpose stated above.


(9) Use of service providers / processing data in countries outside

the European Economic Area BECKER uses other service providers for the provision of services and for the processing of your data (e.g. for hosting your data in a secure data centre, or storing the data provided in the newsletter subscription). The service providers process the data exclusively on the instructions of BECKER and have been obliged to comply with the applicable data protection regulations. All processors have been carefully selected and will only have access to your data to the extent and for the period required for the provision of the services. The servers of the service providers used by BECKER are all located within the European Union.


(10) Data security

We take technical and organisational security measures to protect your data as comprehensively as possible from unwanted access. In addition to securing the operating environment, we use encryption in some areas (online application, contact form, request forms), for example. The information you provide is then transmitted in encrypted form using the SSL protocol (Secure Socket Layer) in order to prevent misuse of the data by third parties. You will recognise this by the fact that the lock symbol is closed in the status bar of your browser and the address line starts with "https".


(11) Information, rectification and erasure of your data

If personal data from you is processed, you are the data subject within the meaning of data protection law. Data subjects generally have a right of access (to data and information), and a right to rectification, erasure, restriction of processing, objection to the processing and the right to data portability.

(1) Right of access to information and rectification
You can request information about your personal data processed by us.
If your details are not (no longer) correct, you can request their rectification.
If your data is incomplete, you can request a completion. If we have shared your details with third parties, we will inform those third parties about the rectification - if this is required by law.

(2) Right to erasure of your personal data
You may request the immediate erasure of your personal data for the following reasons:

  • If your personal data is no longer required for the purposes for which they were collected.
  • If you withdraw your consent and there is no other legal basis.
  • If you object to the processing and there are no overriding reasons for the processing that are worthy of protection.
  • If your personal data has been processed unlawfully.
  • If your personal data must be erased to comply with legal requirements. Please note that a right to erasure depends on whether there is a legitimate reason that requires the processing of the data.

(3) Right to restriction of processing of your personal data
You have the right to demand a restriction on the processing of your personal data for one of the following reasons:

(4) Right to object
We are allowed to process your data due to legitimate interests or in the public interest. In these cases you have the right to object to the processing of your data. This also applies if we use your data for our direct mailing.

(5) Right to data portability
You have the right to receive personal data you have given us in a portable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data was sent, provided the processing is based on consent or a contract and the processing is carried out by automated means.
In exercising this right, you also have the right to have the relevant personal data relating to you to be transmitted directly from one controller to another controller, as far as technically feasible. The freedoms and rights of other persons must not be adversely affect by this. The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority, which was delegated to the controller.


(12) Our contact person for data protection

If you would like to contact our data protection officer, please contact:

Michael Bock, LL.M. c/o Daseco GmbH
Werkmeisterstr. 41
D-47877 Willich


(13) Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your workplace or place of the alleged infringement if you believe that the processing of personal data relating to you infringes data protection legislation.